Our mission is to provide bicycles and accessories that appeal to everyday people who, given the right recipe, can integrate bicycles into their lifestyle. We seek to pair fun products with local bicycle shops who maintain an unwavering focus to provide a welcoming  and encouraging experience for a new and eager consumer of the bicycle industry. Let's teach them how to love life on two wheels.

Bicycles are incredible machines. They provide some of what modern society demands most - Entertainment, Fitness, Utility, and Style - all with a relatively small carbon footprint and the potential to significantly mitigate our impact on the environment. As a member of this amazing industry, you should be proud of your part in contributing to its growth and giving the world what it needs.